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Industry

Advocacy group takes plant-based meat fight to Super Bowl in ad

Source: Reuters 

An advocacy group backed by the food and restaurant industries took the heated plant-based meat fight to the Super Bowl on Sunday in an advertisement, as consumer hunger for red meat alternatives rages on.

The advertisement, which ran only in the Washington DC market, was aimed at plant-based meat producers such as Impossible Foods Inc, maker of the plant-based Impossible Burger, and Beyond Meat Inc, by the Center for Consumer Freedom.