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Burger King Cuts Impossible Whopper price on slowing sales

Source: Bloomberg

Burger King is cutting the price of its faux-meat burger as sales start to dip following last year’s introduction.

Carrols Restaurant Group Inc., the biggest Burger King franchisee in the U.S., said sales tapered off to about 28 Impossible Whoppers daily per store — down from 32 previously. The company, which has more than 1,000 Burger King locations, said sales appear to be stabilizing at that level. The sandwich was recently added to the chain’s two-for-$6 discount menu on a temporary basis. That compares to the previous suggested price of $5.59 per sandwich.