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Industry

Cargill to challenge Beyond Meat, Impossible Foods with new plant-based burger

Source: Reuters 

Cargill Inc will launch plant-based hamburger patties and ground “fake meat” products in April, the company said, challenging Beyond Meat and Impossible Foods for sales in grocery stores, cafeterias and restaurants.

The entry of Cargill, one the world’s largest privately held companies, in the market for imitation meat highlights the growing popularity of plant-based foods and expectations that consumers will continue to gobble up meat substitutes.