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Industry

Chipotle experiments with cauliflower rice amid plant-based boom

Source: Bloomberg 

Chipotle Mexican Grill Inc. is being pulled quickly into the plant-based movement that’s taken hold across America with high-profile faux burger sellers Beyond Meat Inc. and Impossible Foods Inc.

But the chain so far isn’t partnering with these brands — instead, it’s working on its own less-processed versions, Chief Executive Officer Brian Niccol said in an interview after the company reported earnings on Tuesday. Chipotle, which touts a relatively short menu with 53 ingredients only, is trying out new fare including cauliflower rice, and making more things out of black beans, he said.