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Kroger launches private-label vegan beef as demand for meat substitutes soar

Source: CNBC

Kroger is launching meatless ground beef and burger patties under its Simple Truth Emerge line.

More companies are introducing meat substitutes that closely mimic the real thing.

U.S. grocery stores will sell $7.2 billion of meat substitutes by 2025 as more consumers eat less meat due to health or environmental concerns, according to a UBS estimate.