Source: The Grocer
Macsween of Edinburgh has launched a vegan haggis in the US as it looks to capitalise on the country’s “far more sophisticated” meat-free market.
Meat-free haggis has soared in popularity in recent years, with producers now expecting surges in sales ahead of Burns Night on Saturday. However, Macsween MD James Macsween said he believed meat-free producers in the UK were failing to capitalise on a significant opportunity across the Atlantic. “[The vegan market] is far more sophisticated and has been a trend for a significantly longer than the UK,” he said. “Our aspiration is now to double our export number every year.”