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Industry

Meat and dairy alternatives amongst top 5 products Americans buying now

Source: TIME

The milk alternative surged in U.S. sales by 477% during the week ending March 14 compared to the same period last year—one of the biggest increases of any food product, according to new data compiled by Nielsen. During ordinary times, this increase might seem to have been caused by the milk alternative’s trendiness. But during a pandemic, consumers might have had more practical concerns. Oat milk is shelf-stable—which means that consumers can keep it in their homes longer.