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Study: Consumers try plant-based meat because they’re curious

Source: Food Dive 

The top reason why consumers decided to eat plant-based meat alternatives is because they like to try new foods, according to a survey by the International Food Information Council. In the study, done last month with 1,000 interviews of U.S. adults, 41% gave this response, while 30% said they were curious after hearing a lot about them, 27% said they were trying to eat less meat, and 27% thought it was better for the environment.