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Sunfed becomes first plant meat to launch at New Zealand meat festival

Source: Vegconomist 

In a move anticipated to cause controversy amongst the country’s butchers, New Zealand plant meat brand Sunfed is making the first public debut of its highly anticipated plantbased bacon and beef products this weekend 15th and 16th of February at Meatstock, the biggest carnivore event in New Zealand.

Sunfed says that they anticipate some big reactions and are ready for the challenge. “We chose Meatstock for our public launch of Sunfed Boar Free Bacon® and Sunfed Bull Free Beef® because we are serious about empowering meat eaters with new choices.” announces Shama Sukul Lee, CEO & Founder of Sunfed.