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Swiss Investor Eyes Next Wave in Food Market

A Swiss boutique is betting big that an estimated $25 billion industry will usurp meat at the dinner table. asked its CEO how he plans to wean us off sushi, parma ham, or chicken nuggets.

Growing up in Bavaria, Bjoern Witte was told to shower instead of bath to conserve water. Today, he says one steak less per week would do far more for the environment than his teenage hygiene habits would.

Source: finews