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Industry

The vegan market is flourishing. How can niche producers keep up with demand?

Source: Industry Week 

The number of vegan consumers in the U.S. has risen more than 600% in the last five years, according to research firm GlobalData.

This presents an attractive opportunity: entering a market niche with lower saturation to capture market share while competition is reasonably low.

The nature of this opportunity means, however, quite a few vegan companies are only a few years old and may be faced with rapidly growing demand.