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Industry

Trader Joe’s is testing a vegan “milk” chocolate bar

Source: VegNews 

American grocery chain Trader Joe’s is in the midst of developing creamy, vegan milk chocolate bars. The news was revealed during the most recent episode of the Inside Trader Joe’s podcast during a conversation between the chain’s marketing director Tara Miller and Alison Nadler Guerette, who is Trader Joe’s category manager for candy, cookies, and cereal. “Our customers are asking for vegan items. Or for instance, we launched almond butter cups this past year. Almond butter was very popular in the grocery category, but we have peanut butter cups so why not almond butter cups,” Nadler Guerette said.