Source: AgFunder News
Tyson, the poultry behemoth, is hoping the industry can work together on this challenge and has launched the Coalition for Global Protein, which will advance the “future of global protein,” convening leaders from the world’s protein industry as well as academics, NGOs, and financial institutions. The coalition will unite stakeholders throughout the protein industry with the goal of implementing new and creative solutions to achieve greater sustainability throughout the supply chain.
And by protein, Tyson does not just mean meat. The company famously rebranded itself as a “global protein company” a couple of years ago to underline its commitment to sources of protein across the gamut. It famously invested in plant-based meat leader Beyond Meat, divesting just before the IPO and launching its own brand Raised & Rooted. It’s also invested in cultivated meat startups such as Memphis Meats.