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UK plant-based food company Strong Roots targeting the US

Source: US Chamber of Commerce 

Strong Roots began selling its frozen vegan and plant-based foods in U.S. stores last year. It is now making the leap to broader U.S. distribution, with a new U.S. office, plans for U.S. manufacturing, and new supermarket partners, including Whole Foods.

The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand.