Source: Fortune

McDonalds, KFC, and Burger King have all launched plant-based options (with varying success). High street bakery Greggs, famed for sausage rolls and steak bakes, has launched vegan alternatives; the former was so successful the company is sharing out £7 million in staff bonuses to celebrate.

It’s not just because its “Veganuary,” which this year reportedly has 300,000 participants signed-up. Retail sales for meat alternatives are up, too, surging 18% last year to around £470 million and is predicted to hit £658 million by 2021.