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Industry

US hit Good Catch debuts plant-based tuna alternative in Tesco

Source: The Grocer 

US plant-based tuna alternative Good Catch has landed on UK shores with a national listing in Tesco.

The brand, developed by Wicked Kitchen founders Derek and Chad Sarno and plant-based food investor Chris Kerr, started rolling into stores this week.

Pitched as an alternative to premium albacore tuna, Good Catch is an ambient product that resembles the flaky texture of tuna. Merchandised in the canned fish aisle, it is made from a blend of peas, chickpeas, lentils, soy, fava beans and navy beans with seaweed. The range also uses algae extracts to give it “a flavour of the ocean”, said Kerr, and is fortified with Omega-3.